FruitaBu™ Launches Organic Fruit Sploooshers™

Organic Smoooshed Fruit[TM] Snack Makes It Easy to Squeeze More Fruit into Kids' Diets

GRAPEVIEW, Wash. -- Stretch Island Fruit Co.[TM], the original all-natural fruit snacks developer since 1976, today announced the launch of FruitaBu[TM] Organic Smoooshed Fruit[TM] Sploooshers[TM], a refreshingly fun, organic fruit snack for kids that provides one whole serving of organic fruit in each colorful, squeezable tube. FruitaBu Organic Smoooshed Fruit Sploooshers are filled with organic fruit puree that kids can squeeze and slurp, while giving parents an all-natural snacking option that children are sure to enjoy.

"FruitaBu's line of organic fruit snacks give on-the-go kids a variety of portable ways to enjoy fruit," explains John Henry Siedlecki, spokesperson for FruitaBu. "According to the Centers for Disease Control and Prevention, 90 percent of Americans fail to consume the current recommended amounts of fruits and vegetables. Our mission is to increase fruit consumption and the new FruitaBu Organic Smoooshed Fruit Sploooshers are an easy way to help children squeeze in an extra serving of fruit each day."

Moms and kids can easily tear open the FruitaBu Organic Smoooshed Fruit Sploooshers tube to squish out USDA-certified organic fruit, with all the sugars coming naturally from the fruit. Fruit Sploooshers tubes can be packed into lunchboxes and backpacks or served chilled or frozen for a cool summer treat for instant nourishment that will satisfy kid cravings.

The new line of FruitaBu Organic Smoooshed Fruit Sploooshers come in Smoooshed[TM] Strawberry, Smoooshed[TM] Raspberry and Smoooshed[TM] Grape flavors. Each FruitaBu Fruit Sploooshers tube is made using more than 90 percent real organic fruit and fruit juice.

"We want parents to educate themselves about the benefits of eating the recommended number of servings of fruit," says Siedlecki. "One way to add another serving of fruit to a child's day is with FruitaBu fruit snacks, a good-for-you alternative when fresh fruit is not an available snacking option."

FruitaBu's innovative organic fruit forms were created to get kids excited about eating fruit. FruitaBu Organic Smoooshed Fruit Sploooshers join the company's existing line of Fruit Twirls and Fruit Flats, and are available nationwide in natural health food stores and major grocery chains in the fruit snack aisle or near the checkout stand. Fruit Sploooshers' suggested retail price is $3.79-$3.99 for packages of five.

About FruitaBu Organic Smoooshed Fruit

FruitaBu is dedicated to providing kids with a fun, organic and convenient way to enjoy real fruit. Its ground-breaking line of organic fruit snacks deliver real fruit to kids through a wondrous, Organic Smoooshed Fruit experience that delights the senses and nourishes the body. FruitaBu was created by the fine folks at Stretch Island Fruit Co.[TM], a leading provider of all natural and organic fruit snacks that have been making it easy for people to enjoy the nourishing goodness of real fruit since 1976.